B/R BROADCAST DESIGN / EVENT PACKAGES
2021, BROADCAST
A collection of broadcast packages created for Bleacher Report and TNT Sports, each developed to give a unique visual identity to special events and live shows. From basketball to golf, the goal was to design systems that felt tailored, cohesive, and broadcast-ready — adaptable across lower thirds, transitions, and on-screen storytelling.
Every package balanced the energy of live sports with B/R’s design-forward approach, building visual foundations that could evolve from social promotion to full digital broadcast experiences.
Client: Bleacher Report
LEBRON JAMES: 20 YEARS OF GREATNESS
2022 / BROADCAST, EVENT
Created as part of a special Bleacher Report and TNT Sports broadcast celebrating LeBron James’ 20th season in the NBA, 20 Years of Greatness paid tribute to two decades of iconic moments through fan-voted highlights, interviews, and commentary from teammates and players across the league.
The visual identity took cues from the idea of a scrapbook — a collected record of greatness — as if someone had been documenting LeBron’s journey in real time. Layered textures, hand-cut typography, and regal motifs like crowns, laurels, and lions came together to create a look that felt both personal and celebratory. The system extended across on-air graphics, social promotion, and show assets, giving the broadcast a distinctive, crafted personality true to LeBron’s legacy.
PROJECT CREDITS: Art Direction: David Garcia, Dylan Lathrop | Design: Dylan Lathrop, Pete Schwadel, David Garcia | Motion Design: Katie Klein, Max Carrow, Ambrose Salmimi | Creative Direction: R, Smith
GRASS CLIPPINGS OPEN
2024 / BROADCAST
The Grass Clippings Open marked Bleacher Report’s first foray into the emerging world of night golf—a high-energy, par-3 tournament held under the lights at Grass Clippings Rolling Hills in Tempe, Arizona. In partnership with the Grass League, the event reimagined golf as a more social, accessible, and electric experience.
Our team developed the full brand identity and broadcast graphics package for the event, creating a look that broke away from golf’s traditional tropes. The system combined bold geometric forms inspired by the movement of the ball, a vibrant palette reflecting the glow of the night course, and a photography direction designed to feel more “club energy” than country club. The result was a visual world that matched the spirit of the event—fast, youthful, and made for the next generation of golf fans.
PROJECT CREDITS: Design Lead: David Garcia | Design: Tiauna Smith | Motion Design: Max Carrow, Jonathan Miskulin | Photography: Shaun Mendiola | Creative Direction: Mark Dayao
NBA 2024 DRAFT
2024 / BROADCAST
For the 2024 NBA Draft, Bleacher Report’s creative direction centered on energy, optimism, and the promise of what’s next. The visual system was built around the excitement of young prospects entering the league—lively, colorful, and full of motion—while remaining versatile enough to apply across multiple platforms and narratives.
The look drew inspiration from dissected geometric forms found on the basketball court, reimagined through bold compositions, bright gradients, and dynamic typography. The resulting broadcast package captured the spirit of transition and potential—bridging the raw emotion of draft night with the polished identity of a major sports live event.
PROJECT CREDITS: Design Lead: David Garcia | Design: Tiauna Smith, Delaney Wong | Motion Design: Max Carrow, Kara Parker | Creative Direction: Mark Dayao
Set Artwork