DAVID GARCIA   |  Design & Art Direction       About        GraveyardPhoto Blog

230 PARK AV ENVIRONMENTAL DESIGN


2021, ENVIRONMENTAL DESIGN
Tasked with transforming Bleacher Report’s new office into a space that felt as dynamic as the brand itself, I led the curation and creation of artwork throughout the environment. The goal was to infuse personality and warmth into a space that initially felt corporate and sterile—building an atmosphere that celebrated sport, culture, and inclusivity.

Each piece was selected or designed to reflect the diversity of athletes and communities we cover, blending original art, photography, and collaborations that make the space feel unmistakably B/R.

Client: Bleacher Report




Trailblazers Wall

One of the centerpiece installations in the B/R office, this wall was designed to evoke the energy and grit of New York’s street art scene through a layered, wheat-paste aesthetic. The concept celebrates athletes who’ve broken barriers—whether through activism, social impact, or game-changing performances.

Beyond honoring these figures, the project also created space for collaboration: different posters were crafted by  different members of the design team, giving every designer a chance to contribute their own voice and style to the collective story of progress in sports.


Project lead & Concept: David Garcia  |  Design: David Garcia, Luis Domingo, Dylan Lathrop, Tiauna Smith, Katie Klein, Mario Reid, Hiroki Okura, Kara Parker






DESIGN MICROSITE


2021, DIGITAL
An external-facing platform built to showcase the breadth of Bleacher Report’s creative work and position the Design team as a leading force in sports culture. The microsite serves as both a recruiting tool and a brand statement — highlighting our multidisciplinary approach across motion, editorial, and experiential design.

Designed to capture the attitude and energy of Bleacher Report, the experience reflects our approach to design — one rooted in culture, purposefully distinct from the clichés and tropes often found in sports media. Through bold visuals, playful illustration, and interactive storytelling, it celebrates the people and process behind the work.

Client: Bleacher Report
Design: David Garcia
Positioning: R Smith, David Garcia
Web Development: Jackie Mynt














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