B/R OPEN
RUN 2X2 BASKETBALL
2021, BRANDING PACKAGE
B/R blows up the traditional All Star Saturday night by having hip-hop’s biggest hoopers competing in a first-of-its-kind, 2X2 showdown for the ages, a matchup with chart-topping artists Quavo and Jack Harlow team up against 2 Chainz and Lil Baby in a competitive game to 21 during NBA All-Star Weekend.
We were tasked with developing the Brand Identity, and supporting system for the show. As part of the branding package we were involved in all aspects concerning design including uniforms, court design, merchandise, social promotions and the GFX Broadcast package.
PROJECT CREDITS: Client: Bleacher Report | Design Lead & Brand: David Garcia | Design Support: Dylan Lathrop | Motion Design: Adam Powell | Illustration: Dan Souligney | Photography: John Nowak | Creative Direction: Tim Moore, R Smith