B/R SOCIAL
2019/2023
A mix of social campaigns, one-offs, and social experiments created for Bleacher Report.
All designed to hit where fans live: the feed. From game-night graphics to cultural drops and quick-turn reactions, each piece leans into the personality and playfulness that makes Bleacher Report feel different from anyone else in sports media.
Designed at Bleacher Report
NBA All-Star 21/22 Reveals
A series of creative reveal concepts for the NBA All-Star rosters, designed for social platforms. Each piece reimagined how starters and reserves could be introduced in a more playful and shareable way — blending motion design, broadcast energy, and player storytelling.
Built to feel big on small screens, the executions use dynamic type, layered motion, and visual cues from game-night graphics to bring anticipation and hype to one of the NBA’s most iconic moments.
PROJECT CREDITS: Art Direction & Design: David Garcia | Motion & Animation: Kara Parker(22), Adam Powell(21)
ISpy: Lakers Vs Celtic
To celebrate one of the most Iconic rivalries In NBA History we created a Where's Waldo type illustration where we hid Iconic moments, 33 titles combined, double agents and celebrity fans, and then asked our audience to spot them.
PROJECT CREDITS: Art Direction & Production : David Garcia, Jason Gomez | Illustration: Elio Moavero
Detail
Detail
Detail
Kicks Awards 23’
Led the Design direction on a visual system and motion package for Bleacher Report’s annual BR Kicks Awards — a celebration of the NBA’s sneaker culture and the players who define it. The package brought a bold, fashion-forward sensibility to basketball storytelling, blending editorial design with the visual language of luxury and streetwear.
From category opens to winner reveals, every motion element was crafted to feel elevated yet energetic — aligning with the personality of BR Kicks and the creativity of the athletes it celebrates.
PROJECT CREDITS: Design & Animation: Tiauna Smith | Design Lead: David Garcia
NBA & WNBA DRAFT GRAPHIC PACKAGES
Developed evolving visual systems for the NBA and WNBA Draft across multiple seasons. Each year’s design aimed to capture the energy of draft night through bold type, playful motion, and era-specific aesthetics — from retro trading cards to pixel-art graphics and expressive pop motifs — built to thrive on social.
Design Lead: David Garcia
Illustration Bank
A proactive illustration series designed to celebrate sports’ biggest stars in real time. The idea: build a library of custom artwork ahead of major moments — ready to drop the second history happens. The initiative expanded Bleacher Report’s visual language, blending collaboration, artistry, and speed to elevate how we react to the game’s defining performances.
Credits: Below
Sam TaylorCesar MorenoSofia AyusoKhammy VilaysingDavid GarciaDylan LathropElio MoaveroKhammy VilaysingCesar MorenoDavid Garcia
Predict the Season
To build excitement for the post-pandemic return of the NBA, we prompted our Instagram audience to make predictions across a range of awards, from the MVP to “Best Flopper. The IG Stories-based experience provided an engaging way to pick back up on the halted NBA season, while eliciting conversation around their favorite players and teams.
We commissioned animated logos for all NBA teams along with custom illustrations for 23 different players to give our fanbase a wide selection of options to predict their NBA award winners.
PROJECT CREDITS: NBA Animated Logos: Vincent Portoland | Illustrations: Dan Evans | Art Direction & Design: David Garcia | Production: Jason Gomez, Mikey Navarro