NBA LOFI RADIO LOOP
2020 / NBA THEMED BEATS TO CHILL TO
Inspired by the legendary ChilledCow, we collaborated with the super talented Illustrator and animator Mason London and various musicians to produce 1:08:24 (Kobe Tribute) of original lo-fi basketball-themed music, commemorating basketball legends, moments and the game as a whole.
The accompanying animation channeled the emotions of a young basketball fan quarantining during a global lockdown. A full-length version was published on YouTube, and a condensed one-minute version was made specifically for Instagram and TikTok.
Client: Bleacher Report | Production: Mikey Navarro, David Garcia | Art Direction: David Garcia | Illustration & Animation: Mason London | Music Production: Mikey Navarro | Tracks: Mikey Navarro, Arbour, Last Memories, Fletcher Reed and Aebleo