DAVID GARCIA   |  Design & Art Direction       About        GraveyardPhoto Blog

SEAMLESS, HOW NEW YORK EATS


2017/2018 / AD CAMPAIGN, OOH, DIGITAL


Seamless is the foundation of how people eat in New York City.  They deliver the food that fuels this city day in day out. How New York Eats reinterprets some of New York’s cultural tropes to demonstrate that Seamless has and forever will feed this city and propel it towards greatness.

All of it supported by an OOH campaign meant to appeal to the no-nonsense nature of New Yorkers, using humor and typography inspired by classic New York restaurant signage.

Client: Grubhub / Seamless  |  Agency: BBH New York  |  Head of Design: Bruno Borges   |  Design: Bruno Borges, David Garcia  




OOH CAMPAIGN




GIFT CARDS


Gift cards designed for Seamless. Think of this as a hug you can eat. Designed at BBH New York









DIGITAL GUIDELINES


As a part of BBH OOH "How New York Eats" campaign we were tasked with creating digital guidelines to expand the reach of our OOH campaign, maintaining the overall look and feel while simplifying the execution to optimize the creation of different designs for digital purposes, and allow the seamless internal creative team to replicate the look of the campaign with a simplified plug and play system.





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